This, Is Not That (LP)

Dive into the gritty and soulful world of underground hip hop with Apollo Brown's latest masterpiece, "This, Is Not That." Collaborating with the enigmatic CRIMEAPPLE, this album is a testament to the raw power of boom bap and the artistry of Apollo Brown. Released on February 21, 2025, under the esteemed Mello Music Group, this 15-track journey clocks in at a concise 46 minutes, ensuring every beat and lyric hits hard.

From the hauntingly beautiful "Mercy" to the introspective "Know No Better," each track is a carefully crafted gem that showcases Apollo Brown's signature production style and CRIMEAPPLE's lyrical prowess. The album seamlessly blends classic hip hop elements with modern sensibilities, creating a sound that is both timeless and fresh. Standout tracks like "Superstitious" and "Wonderful Feelin'" highlight the duo's ability to blend catchy hooks with deep, thought-provoking lyrics.

"Pitiful" and "The Problem" delve into the darker aspects of life, while "Coke with Ice" and "My Own Good" offer a more introspective look at personal struggles and triumphs. The album's closing track, "Enemies," serves as a powerful reminder of the resilience and strength found within the human spirit.

Available on various platforms, including Spotify and Apple Music, "This, Is Not That" is a must-listen for any fan of underground hip hop. Whether you're a longtime admirer of Apollo Brown's work or a newcomer to the genre, this album promises to leave a lasting impression. Don't miss out on the opportunity to experience the raw, unfiltered talent of Apollo Brown and CRIMEAPPLE.